In this installment of #TheRealMumsOfInstagram, we meet Sara Frega,
mum of Salome, 3 and Lola, 1.
She is also a mumpreneur extraordinaire:
she is the founder and creative director of baby wear brand Me & Tata,
which is not only 100% GOTS Certified organic and Eco friendly; they
are also super soft on baby’s skin and features modern designs and
prints.
Me&Tata is an Organic Kids clothing brand with a mission to give the best possible start to every baby. We design stylish and practical clothing for the modern parent who cares where their products come from and what impact it has on a bigger scale.
Our brand started from our living room after my first daughter was born 3 years ago. While I was on maternity leave with my daughter Salome I kept thinking that I didn’t want to go back to my previous job as a Behavioural Scientist. I loved my work, I was working with kids from refugee background to help them settle into a new community. It was challenging and so rewarding. But after I had my daughter it just didn’t feel right anymore.
I have always been creative and love art and sewing. My mum is a seamstress, naturally my sister and I have always been around fabric, sewing machines and handmade clothes.
I started sewing my baby’s clothes and loved sourcing the best quality of organic fabric and finding the most comfortable fit. As demand grew and I started going to markets I knew I was onto something, and I loved it.
I started researching on ethical and GOTS certified manufacturers who would be able to produce our first collection. It took us over a year to find someone with our same vision. I was lucky to have an amazing team to support my vision of Me & Tata.
Being a mum has made me a better and more aware person. I started Me & Tata thanks to my daughter. I wanted to be someone who would hopefully inspire her to be a more conscious consumer and who will ask where her clothes come from and how it impacts workers, families and the whole community.
I love being a working mum of course it’s challenging and I too, sometimes feel guilty for writing yet another email instead of going to the park. But it also gives me a sense of belonging to my ‘new me’ as a mum.
WESTERN AUSTRALIA
EAST FREMANTLE – Willow and the Bowerbird
NORTHBRIDGE – Beau est Mien
SOUTH FREMANTLE – Vanilla Gifts & Homewares
KARRATHA – Bellyfruit
Perth – Max and Poppy
VICTORIA
EAST GEELONG – Little Earth Nest
NEW SOUTH WALES
SYDNEY – Down that Little Lane
QUEENSLAND
GOLD COAST – Organic Babe and Kids Wear
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